Back in July 2011 CellRDerm took Microsoft to court for stealing their â€œReally?â€ ad campaign idea.
At the time they said they sent Cease and Desist letters to Microsoft and its ad agency Crispin Porter + Boguskey as early as 20 January 2011 and were ignored by both.
CellRDerm makes gag gifts to give to people who appear obsessed with their phones, a theme of Microsoftâ€™s ad campaign also.
The parties agreed to dismiss the suit this week following a mediation process that took place after the lawsuit was filed last July. The outcome of the mediation was not disclosed in the court filings.
I guess this frees Microsoft to restart the campaign for 2012 😉