Microsoft Restricts Windows With Bing License Usage By OEMs

Windows 8.1 Start Menu New

Back in May 2014, Microsoft announced that lower cost devices will come with a new edition of Windows called Windows 8.1 with Bing. Windows 8.1 with Bing provides all the same great experiences that Windows 8.1 offers with the Windows 8.1 Update, and comes with Bing as the default search engine within Internet Explorer. This new edition will be only be available preloaded on devices from hardware partners. Some of these devices, in particular tablets, will also come with Office or a one-year subscription to Office 365.

Microsoft’s aim was to enable new set of Windows devices at really affordable price. Additionally, as reach expands, the opportunity for developers and their apps also increases. Since Windows 8.1 with Bing is being offered at really low price to OEMs, Microsoft lost a significant portion of Windows licensing revenues. Now, Microsoft is restricting usage of Windows with Bing license for devices with less than screen size of 15-inches.

Senior sources at PC makers told us Microsoft is restricting use to 14-inch screen sizes and below, with a slight price rise in the low percentage point range for the remaining licences.

“Microsoft realised it over-egged the response to Google and is limiting the licences,” said one source.

The problem for those making the hardware is the bulk of sales of Windows with Bing lappies were 15 inch, some 80 per cent to be exact, according to distributor data collated by Context.

A little over 115,000 units of Bing-based notebooks were sold across the UK during the fourth quarter, equating to 14.1 per cent of all clamshell mobiles, and just over 94,000 of these were 15.6-inch systems.

As a result, distributors were trying to stockpile Windows with Bing machines before the changes take hold by end of this month.

Read more about it at The Register.

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