Microsoft releases new Windows advertising SDK with support for video interstitials


Microsoft today released a new Windows Update SDK for developers. The latest update will allow developers increase ad revenue, thanks to video interstitials.

  • Microsoft Universal Ad Client SDK for Windows 10
  • Support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10, ideal for games
  • Ad mediation for Windows 8.1 and Windows 10 apps, to manage multiple ad SDKs and increase fill rate

Here’s what the company introduced today:

  • Microsoft Universal Ad Client SDK for Windows 10 – The Microsoft Universal Ad Client SDK is now available for Windows 10 devices. The ad SDK also supports Windows and Windows Phone 8.1 apps. The new ad SDK is built using native code and does not require .NET runtime, reducing the memory used and increasing performance. In addition, the new Ad SDK integrates several bug fixes and reduces the minimum refresh time to 30 seconds (previously it was 60 seconds when the app was running in metered networks). To use the SDK, install the new ad SDK, then drag and drop the control, and configure it.
  • Support for video interstitials – Today we are releasing the capability to display video interstitials through the Microsoft Universal Ad Client SDK. Video ads are a highly popular way of monetizing apps and games, and can offer higher eCPM than banner ads. Video Ads are supported in Windows 10, Windows 8.1 and Windows Phone 8.1 through the Microsoft Universal Ad Client SDK released today.

If you want to find out more about the latest updates, head over to Microsoft’s official announcement blog post. And if you’re an app developer, discuss what you think of the latest updates in the comment section below.