Microsoft releases new Scroogle attack ad

Microsoft has continued its offensive on Google Shopping over the Christmas season. The charge centres around Google Shopping being based solely around paid placements, while Bing is based on natural search, meaning consumers can never be clear if there are not cheaper deals available which were simply not included because they did not pay the Google tax.

While the Google-friendly anti-Microsoft media have laughed off the accusation, I certainly did not know before that Google Shopping was paid ads, and would trust it a lot less than before, suggesting to me that this is an important piece of information to pass on.



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