Microsoft is continuing its marketing efforts to make consumers understand that Windows 8 tablets offer more value that Apple iPad. We have seen many ads in the past that compared Windows 8 tablets such as Surface RT, Dell XPS 10, etc to iPad. Today, they released a new ad which targets iPad Mini. Microsoft used Acer Iconia W3, the only 8-inch Windows 8 tablet right now to target iPad.
It focuses on availability of Halo game, full Office suite and less price ($299) of Iconia W3 to Apple iPad Mini which lacks Halo game, full Office and a higher price of $429.
What do you think of this ad?