Microsoft Releases A Major Update For Its Parature Cloud-Based Customer Service Solution

Parature Microsoft

Microsoft acquired Parature in January 2014 to add Parature’s knowledge management and self-service technology as a valuable addition to the Microsoft Dynamics CRM solution. Yesterday, Microsoft announced the Spring ’15 release for Parature with new capabilities that empower brands and organizations to deliver engaging customer self-service solutions across applications, channels and devices. Parature is introducing more than 30 high-priority features as part of this release.

This new release emphasizes productivity for customer service professionals by delivering insights “above the service queue” to help agents quickly understand, diagnose and resolve issues that customers may face. With this release, Parature will now be available for purchase through Microsoft Online Services — providing customers with unified purchase and support experiences along with existing Microsoft cloud services. The release of the service will be available in 50 markets worldwide and be offered in 10 languages. The service also includes multilingual and translation capabilities, Parature’s knowledge integration with Microsoft Dynamics CRM, and the introduction of Parature’s highly anticipated omni-portal that will enhance enterprise service scenarios.

Read more at Microsoft.

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