Microsoft Reflects On Yammer Acquisition One Year Later

One year ago today, Microsoft announced its acquisition of Yammer. Microsoft has begun to integrate Yammer into Office 365 and in just 12 months:

  • Users have grown by 55 percent to approximately 8 million registered seats.
  • User activity (as measured by messages, groups and files) has roughly doubled year over year.
  • Paid networks have grown over 200 percent year over year.

Microsoft saw two trends that led them to purchase Yammer.  First was that social networking would become important in the enterprise and the second was the Consumerization of IT. Microsoft sees many benefits from its Yammer acquisition:

Product integration – For social to be maximally successful in the workplace, it has to be a part of the applications people use every day to get work done. As part of Microsoft, we now have the opportunity to integrate social features into the most widely used business software products and platforms in Office, Dynamics and Lync and Skype. At the SharePoint Conference in November, we disclosed a focus on foundational integration work in three areas – identity, content and messaging – that will lead to greater connected experiences between products. Much of this work will manifest in user-facing features over the next 12 months, but significant progress has been made, including the recently announced ability to replace the Office 365 newsfeed with Yammer.

Aligning for scale – Although virality got us in the door at a large number of enterprises, Microsoft’s reach and trusted relationships makes it much easier to formalize customer relationships and make the premium Yammer experience more widely available. Microsoft’s global sales force of nearly 40,000 sellers is an amazing resource to help make Enterprise Social Networking mainstream. In March, we added Yammer to Office 365 and SharePoint Online enterprise agreements. As of July 1, Yammer sales will be fully aligned with the Microsoft global sales model, meaning a truly global sales team that can provide customers with the combined value of Office 365 and Yammer.

Microsoft has also established Yammer North team in Redmond. The teams have continued to deliver rapid innovation within Yammer, including real-time message translation leveraging Microsoft Translator, enhancements to Inbox, Online Now and platform upgrades, and continued cross-platform mobile development on Windows, iOS and Android.


Source: Microsoft Blog

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