Interbrand today released its 2019 Best Global Brands report. Microsoft was ranked No.4 in the list and its brand valuation was up by 17% to 108.84 billion. Apple, Google and Amazon were ahead of Microsoft in this list. Large tech companies account for half of the top 10 brands — Apple (#1, USD $234.24B), Google (#2, USD $167.71B), Amazon (USD $125.26B), Microsoft (#4, $108.85B) and Samsung (#6, USD $61.1B). Three top performing factors for Microsoft brand were: Clarity, Relevance and Responsiveness.
The ranking is based on three key components that contribute to a brand’s cumulative value:
- The financial performance of the branded products or services
- The role the brand plays in purchase decisions
- The brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future
Do you think Microsoft’s ranking on this list is correct? Let us know your thoughts in the comments section below.