Microsoft had the most popular conference at this year’s E3

Xbox E3 Games

This year’s Electronic Entertainment Expo brought us lots of new games, products, and services, including a PlayStation VR and two new Xbox models, the One S and Scorpio. Gaming publishers Ubisoft, EA, and Bethesda all had huge conferences unveiling a bevy of new titles, but the question on everyone’s mind is, “Just who won the battle of conferences between Microsoft and Sony?” Well according to some research analysis, we’re finally able to put that question to rest.

A quick “E3” search on either Google or Bing, and you’re presented with article after article telling you how Sony beat Microsoft in a battle of E3 announcements; however, the people over at Brandwatch analysed social media activity during and after each E3 conference this year from EA, Bethesda, Microsoft, Sony, Ubisoft, and even Nintendo, and Microsoft came out on top with 30% of social media mentions.

Sony came second with 19% of the mentions while Ubisoft received 18%, followed by EA with 14%, and Bethesda and Nintendo last with 9% a piece. They also did a breakdown of most popular topics during Microsoft’s conference, as well as the most talked about games during the show. You can check out that data here.

In what may just be a double KO, another analysis has presented itself, this time from popular streaming service Twitch, which reveals that the biggest host for streaming anything gaming related  was Microsoft’s E3 press conference, where viewership reached up to 840,000 viewers. Unfortunately no other data is given, but it is specified that only Microsoft and EA were able to put up these kind of numbers. And though there were multiple ways to stream E3, according to research firm DeepField, last year Twitch became the fourth-largest source of U.S. Internet traffic. So while these aren’t definite case closed cases for E3 winners, I think research data may be a better source than the opinions of those who declare a winner based on their sole reactions to the events, whether they attended or not.

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