Microsoft poaches Samsung marketing man

martincruzsamsung-175Microsoft has hired senior European Samsung executive Mikah Martin-Cruz as chief marketing officer for its UK operation. Martin-Cruz  is recently from Samsung, where he joined in October 2008, and before this was with Sony, where as Marketing Director at Sony UK he was behind the iconic Paint and Playdoh Bravia campaigns (video above and after the break).

Martin-Cruz, as chief marketing officer for Microsoft UK consumer and online, will lead a team of 20 and will be marketing all Microsoft’s consumer-facing services in UK, including Windows Live and Windows Phone.

"The sheer number and quality of Microsoft’s current and soon-to-launch consumer products is incredibly impressive," said Martin-Cruz. "Whether people want to use PCs, phones, an Xbox or be connected across all three by the internet, Microsoft has a very compelling strategy."

Hopefully we will see equally iconic commercials for Windows phone, but with less clowns please.