Microsoft today announced their partnership with world’s most valuable football club Real Madrid to accelerate the digital transformation of the club through various Microsoft technologies. This is a four-year vision that will truly change the game for Real Madrid, and enable their fans to enjoy their passion in a unique way.
We’re excited to be helping Real Madrid transform their business with Microsoft services and devices, such as how Surface Pro 3 will be used by players and coaching staff as key work tools. But above all, the digital platform we’re designing with Real Madrid is maniacally focused on putting fans at the center, and opening access and control of rich content and experiences that bring them closer to their passion for the game and the team.
Powered by Microsoft’s cloud solutions, we will offer fans exclusive, personalized and customized content and digital services, available at Santiago Bernabéu stadium and from any location through virtual access to the stadium before, during and after each match. So fans will be able to choose not only what content they want to access – but also create their own customized versions of an experience whenever, however, and from wherever. And because sport is intrinsically community oriented, we’re setting up social and other digital ways for fans to share these experiences with friends and family in real time.
Read more about this partnership here.