Microsoft today announced that they are opening up ad inventory for Windows Phone and Windows 8 Ads-in-Apps on Microsoft Advertising Exchange in Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom and the United States. This allows advertisers to tell their story across a multitude of Microsoft platforms including Skype, Outlook.com, MSN and now Windows 8 and Windows Phone 8 apps. We saw popular automobile company Toyota using this for their recent campaign. Buyers who are familiar with RTB now have even more Microsoft screens than ever, bringing campaigns together is as easy as the way they’re purchased.
For developers and publishers, the availability of Windows 8 and Windows Phone Ads-in-Apps inventory on MAX means that ad inventory is now connected to a new and scaled source of advertiser demand. This announcement delivers on the strategy that Microsoft Advertising announced last spring at Build to help improve ad fill rates for developers. To take advantage of this new source of demand for your ad inventory, please make sure that you are using the most recent versions of the Microsoft Advertising SDKs.
Premium ad inventory in a brand-safe environment is what sets MAX apart, offering brands choice real estate on well-known properties such as Skype, Outlook.com and MSN. Now we’re extending that offering to Windows Phone and Windows 8 apps.