Looks like Microsoft’s redesigned MSN web portal didn’t go well with consumers. According to sources closes to Business Insider, the redesign had a drastic negative effect on visitor numbers not only to MSN itself but also Microsoft’s search engine Bing. MSN drives significant traffic to Bing via the search bar and search links in content. The main reason Bing saw drop in traffic was because MSN started driving traffic to 3rd party curated content links instead of Bing searches.
ComScore reported that MSN’s unique worldwide visitors totaled 3.79 million in September, a significant drop from August numbers. Following that, Microsoft has asked ComScore to bundle all its web products — Bing, Skype, Outlook and so on — under one “MSN” banner. Under this new counting system, total unique worldwide visitor figure for October was up again to 6.77 million.
ComScore does, however, still provide separate Bing data (this is also the same data that is bundled in to that total MSN figure.) Bing’s worldwide unique visitors dropped from 271 million in September to 267 million in October, according to comScore. The October figure was, however, up on the 258 million uniques reported in August.
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