Microsoft Moves From ‘Devices & Services’ To Productivity And Platform Company For The Mobile-First And Cloud-First World

Microsoft Core

Microsoft CEO Satya Nadella today sent an email to Microsoft employees regarding Microsoft’s bold ambition & their core. In that, Satya Nadella introduced a new way to describe Microsoft. In Steve Ballmer’s last year, Microsoft transformed into Devices and Services company. Satya wants to move away from that to being a productivity and platform company for the mobile-first and cloud-first world.

Read what he said about it in the email,

More recently, we have described ourselves as a “devices and services” company. While the devices and services description was helpful in starting our transformation, we now need to hone in on our unique strategy.

At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more.

We think about productivity for people, teams and the business processes of entire organizations as one interconnected digital substrate. We also think about interconnected platforms for individuals, IT and developers. This comprehensive view enables us to solve the more complex, nuanced and real-world day-to-day challenges in an increasingly digital world. It also opens the door to massive growth opportunity – technology spend as a total percentage of GDP will grow with the digitization of nearly everything in life and work.

Source: Microsoft

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