Microsoft Licenses Augmented Reality Technology From GeoVector

I know lot of our users are waiting for Windows Phone Mango release which will support Augmented Reality apps. So far, there is no Augmented reality app in the Windows Phone marketplace because of lack of raw camera API, but that’s lifted in Mango SDK. Microsoft further emphasized the augmented reality in future Windows Phones by licensing key technologies GeoVector, an award-winning spatial search technology company. Hope we will see the results of this agreement in products we use soon.

via: wpcentral

Press Release after the break.

San Francisco, CA – July 13, 2011

Microsoft Corp. (Nasdaq: MSFT) has entered into a licensing agreement with GeoVector® Corporation, the world leader in Augmented Reality and pointing-based local search solutions for mobile devices. The non-exclusive multi-year agreement gives Microsoft rights to use concepts covered by GeoVector’s patents.

“We are thrilled to have Microsoft join the growing number of GeoVector licensees,” said John Ellenby, GeoVector’s President and CEO. “This agreement further validates GeoVector’s industry-leading patent portfolio and enables us to focus on additional licensing opportunities as we bring our location-based technology to market through our partners and licensees.”

The patents included in the agreement cover Augmented Reality, pointing-based local search and other aspects of spatially aware mobile computing. Other terms of the agreement were not released.

About GeoVector Corporation

Founded in 1991 and headquartered in San Francisco, CA, GeoVector develops solutions for the efficient delivery of location-based services. Supported by significant intellectual property dating back to 1993, GeoVector’s award-winning spatial search technologies provide the foundation for new Pointing and Augmented Reality applications. For more information, please visit

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