Microsoft Launches Online Store On In China

Microsoft Surface RT China

SHANGHAI — March 18, 2013

Following the successful debut of the Microsoft Online Store  ( in China, which opened its doors in October 2012,
Microsoft officially launched its flagship online store on in China  today, extending its product and service offering availability on China’s  largest consumer e-commerce platform. Chinese consumers can now discover,  learn, and buy a wider range of products from Microsoft and its key OEM  partners via the new flagship store on ( Microsoft will also continue to operate, an e-store  dedicated to offering consumers with computer accessories such as keyboards  and mice through Microsoft resellers.

“We are excited to be working with for the official launch of  Microsoft’s Flagship Store,” said Kevin Eagan, VP, E-commerce of Microsoft  Retail Stores. “Microsoft sees great potential in China’s e-commerce market,  to offer customers across the country choice, value and service through our  online store. Through our joint efforts with, customers have a  trusted and secured shopping experience of Microsoft and other complementary  products such as Surface, Office, Windows PCs, Windows Phones, and  accessories.”

“Chinese consumers’ appetite for brand-name, quality products is surging and  they are increasingly making purchase decisions based on experience, value,  and service quality; as such, we firmly believe that this collaboration  between Microsoft and can serve to offer brand partners such as  Microsoft the ability to fully integrate marketing and sales strategies and  connect even more directly and effectively with consumers,” said Daniel Zhang,  president of “Microsoft and share a closely aligned  vision to provide users with the best possible selection of products and  services and believe that there is room to further streamline the divide  between offline and online retail offering; in the future, we look forward to  engaging in an even deeper strategic cooperation model with Microsoft.”

The Microsoft Online Store is designed for easy discovery and purchase, providing a great and convenient shopping experience with support of all local  major payment types in China. As a complementary extension to the Microsoft  Online Store, the flagship store will also offer pre-sales and  post-sales services using online chat, a Microsoft Store exclusive  complimentary Up & Running Service customized for Surface customers in China  to assist with their initial set up and use, and most importantly, a 100%  customer satisfaction guarantee backed by one of the best support and return  policies in China today.

Additionally, in order to better meet the needs of customers in China, the new  Microsoft flagship store on is directly operated by a dedicated team  in China which will oversee assortment, offers, and promotions based on local  consumer needs and preferences. Over 50 products are available in the  Microsoft flagship store on, including the following products and  services:

* Microsoft Surface and accessories
* Microsoft Online Store’s unique Up & Running Service for Surface
* Microsoft Office
* Windows Phone devices from key OEM partners
* Microsoft hardware and accessories
* Microsoft Online Store’s unique Signature PCs (coming soon)

A promotional campaign will be launched in the coming weeks that will feature  news on product launches and enable consumers to pre-order and place deposits  on products new to the market.

About ( is an online shopping landmark in China with more  than 70,000 major multinational and Chinese brands offered by more than 50,000  merchants. An open business-to-consumer (B2C) platform, has  established itself as the leading shopping destination for quality, brand-name  goods. It was launched by Taobao in April 2008 and became an independent  platform in June 2011. According to Alexa, it is the most visited B2C online  retail website in China. is a business within Alibaba Group.

About the Microsoft Online Store

Microsoft Online Store offers the all new Microsoft Surface and more. The  Microsoft Online Store is now available in many countries across the globe  making it easy for customers everywhere to purchase Microsoft products online.  For more information, visit

Check out the Microsoft store here. Check out Tmall Microsoft Store here.

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