Microsoft Is Serious About Retail Sales Person Training On Windows Phone

Whenever we start to discuss on the current market share position of Windows Phone, the Windows Phone community complaints on the poor marketing by Microsoft and poor retail presence for Windows Phones. There are numerous reports that tells the same, most of the retail sales persons in field doesn’t know anything about Windows Phones or simply assume Windows Phones are just another version of Windows Mobile. They often try to steer customers away from Windows Phones to Android or iPhones. To sort out this problem, Microsoft even did some research this week to study Windows Phone awareness among sales persons. The good news is that Microsoft is more concerned on this matter than ever, which can be realized from their recent job post.

Part of the job post as follows,

Do you like taking on big challenges? Come be a part of the consumer business – helping drive Windows Phone sales vs. fierce completion at retail. It’s at retail where 80%+ of customers visit stores while shopping, and that 60% purchase from large WW retailers. During this purchase that RSPs (retail sales person) have tremendous influence over consumer purchase decisions – & research shows that the more RSPs have brand preference & knowledge about a product, the more likely they are to recommend it to their customers in-store.

The WW Retail Services Training organization within CCG is looking for a strong candidate, who can create & evangelize world class retail training programs and assets to help drive and execute the Windows Phone business at retail. This person will work very closely with the Windows Phone BG and WW subsidiaries to plan, develop, deliver, evangelize and execute RSP training programs & resources for worldwide usage that build selling capabilities within RSPs that win share & drive brand preference with RSPs.

Another step in the right direction.

Find the full job post description after the break.

Job Category: Marketing
Location: Redmond, WA, US
Job ID: 765537-63598
Division: Services & Support

Do you like taking on big challenges? Come be a part of the consumer business – helping drive Windows Phone sales vs. fierce completion at retail. It’s at retail where 80%+ of customers visit stores while shopping, and that 60% purchase from large WW retailers. During this purchase that RSPs (retail sales person) have tremendous influence over consumer purchase decisions – & research shows that the more RSPs have brand preference & knowledge about a product, the more likely they are to recommend it to their customers in-store.

The WW Retail Services Training organization within CCG is looking for a strong candidate, who can create & evangelize world class retail training programs and assets to help drive and execute the Windows Phone business at retail. This person will work very closely with the Windows Phone BG and WW subsidiaries to plan, develop, deliver, evangelize and execute RSP training programs & resources for worldwide usage that build selling capabilities within RSPs that win share & drive brand preference with RSPs.

This role has two key parts:

1. You will be responsible for understanding what information RSPs need to successfully sell Windows Phone – partnering with the BGs & subsidiaries to design & manage tiered training programs that deliver on business needs and drive brand preference. Development of project plans with milestones for on time delivery of all learning programs & supporting assets needed to educate RSPs online (via our online community, ExpertZone or retail LMS systems) and in-person (via our field engagement teams around the world) will also be a core component.

2. You will be responsible for setting, communicating, and leading/executing worldwide training guidance on program implementation – partnering with the subs to then provide visibility of key learning’s & best practices back to corp.

All parts of the job will require extensive collaboration with the Windows Phone BG, ExpertZone team, field labor team, and US/ WW subsidiaries including channel & category managers.

The ideal candidate will have a minimum of 5 years’ experience in marketing program/ project management, along with vendor/marketing agency management. Additionally, 5+ year’s experience in consumer marketing, defining curriculums and creating training programs to support retail/Telco sales professional learning & development in retail or a channel organization and have an eye for creative asset development is required. Experience in the Telco or Retail industry is desired. A willingness to work on a big, important business will also be a must, as well as the ability to thrive while taking on big challenges, succeeding against aggressive timelines. Bachelor’s degree is required, MBA preferred.

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