Microsoft has signed a $400 million deal with NFL for various marketing activities. In fact, Microsoft is the “The Official Sideline Technology Sponsor of the NFL,” and the Surface is “the official tablet” of NFL. You could have even spotted Surface and Microsoft branding in sidelines during NFL games. Despite all these, a commentator was not aware of the fact that players were given a Surface Pro 2 devices to analyze their games instead of physical photos which they used all these years. The commentator mentioned it as “iPad like tool” when he was trying to mention Microsoft Surface.
Microsoft marketing came to know about this and is now working to avoid such mistakes from NFL announcers. Microsoft has coached few announcers on being better able to identify the devices. “That coaching will continue to ensure our partners are well equipped to discuss Surface when the camera pans to players using the device during games”, said Microsoft spokesperson. Microsoft is even encouraging teams to use the Surface tablets and they are working directly with teams “to make sure all players and coaches are comfortable using the device.
Business Insider reported the following incident which indicates that the situation is improving,
The coaching appears to be working as there have not been any further reports of the blue tablets being mistaken for iPads. The coaching may have even worked a little too well in at least one incident.
During Fox’s coverage of the Atlanta Falcons and New York Giants, cameras zoomed in on Falcons offensive line coach Mike Tice who was reviewing photos of the game using a standard 3-ring binder. The announcers were quick to point out that Tice was going “old school” and didn’t need a Surface tablet.
Source: Business Insider