Microsoft is experiencing “exceptional demand” for the Surface Pro 4


Microsoft’s Surface has been growing pretty well in the last few years. The company generated $1.3 billion in revenue from its Surface business in Q2 2016 (Fiscal Year)- that’s up from 1.1 billion YoY. Now, according to a new report from CRN, Microsoft is experiencing “exceptional demand” for the company’s Surface Pro 4 devices. The report claims that some resellers in the UK are struggling to stock the high-end variants of the Surface Pro 4 – for example, Tech Data doesn’t have a single Surface Pro 4’s Core i7 variant in stock while Ingram has only 27 Surface Pro 4 512GB variant.

Ryan Asdourian, Windows and Surface Business Group lead at Microsoft stated:

“While we are not happy that we can meet all demand today, we are really excited about the customer interest and demand that this demonstrates. On the Surface Pro 4s, I think one of the things this shows is the customer excitement in the fact we are having trouble producing them fast enough to meet customer demand. Our goal is to make sure everyone who wants a Surface Pro 4 is able to get one, so we are working hard to expedite and produce those machines as fast as possible and as soon as we do that we will make sure we are getting them out to our resellers and distributors.”

When asked about the Surface Pro 4’s stock, Ryan stated:

“I cannot comment on exact dates, but we are working with distribution and resellers hand in hand and communicating with them. As [soon] as we have those units, we will get them to them.”

It is quite interesting how Microsoft isn’t able to meet the demand for the Surface Pro 4. The company could be experiencing a lot more demand than expected, which might be why the Pro 4s aren’t stock in some retailers. Have you purchased a Surface Pro 4? Let us know in the comment section below.

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