Microsoft introduces customer segmentation for push notifications on the Windows Dev Center

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Microsoft today announced a pretty major feature coming to the Windows Dev Center. The company is now allowing developers to deliver push notifications to customers depending on their demographics, as well as their purchase status. This is a key feature which a lot of developers can use to improve the reach of their app notifications. The Windows Dev Center will also let developers create different customer groups which will make things a lot easier for them.

If you are a developer, you can see the feature in action on the video below:

The feature isn’t available to all developers just yet, unfortunately. If you are a part of the Windows Dev Center Insider Program, you will be able to try it out today. As for the others, Microsoft will likely roll it out in the coming months.

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