Windows Phone 7 team is at Microsoft is not only busy on preparing the next update for Windows Phone 7 OS, but also focusing on marketing the Windows Phone 7 among consumers and partners. Microsoft has posted a no.of job postings for Windows Phone 7, especially related to marketing. The following are the positions listed,
Develop and drive US-lead OS consumer Digital Experiences Marketing strategy, objectives and key goals for Windows Phone. This will be done through a V-team approach with the digital marketing team and coordinated across the campaign, brand, CMG, PR, retail, Marketplace and Timezone teams to ensure objectives, strategies, project plans and messaging are on strategy, aligned and delivered on.
Help develop and execute consumer marketing campaigns for Windows Phone including integrated campaigns, advertising, media integrations, brand partnerships, consumer insights, etc. Collaborate with key stakeholders to research, coordinate, project manage and implement marketing initiatives that drive business in a results-driven manner against aggressive timelines.
Drive strategy and implementation for Windows Phone media plans, integrations, partnerships, and innovative programs that drive the business.
Co-develop marketing campaigns with key strategic partners and business group leads across several geographies to help drive awareness and preference for Windows Phones and specific partner devices.
Help develop and execute cutting edge consumer marketing campaigns for Windows Phone including integrated campaigns, advertising, digital integrations, promotions, etc. Collaborate with key stakeholders to develop impactful digital marketing programs that drive business in a results-driven manner against aggressive timelines.
Develop and implement Windows Phone marketing reporting systems roadmap and requirements, working with corp marketing and field
Create and drive the analytics agenda for the worldwide marketing team, focusing on high business impact and cross-functional analyses
What do you think of these job posts? Is Microsoft doing the right job of tapping marketing executives?