Microsoft Taiwan and HTC are joining forces to launch a mobile service portal in Taiwan called [email protected]. The service, which will go live on July 1, will, in conjunction with several other companies, bring a host of entertainment and shopping options in users’ hands via their mobile phone, including news, travel planning and purchase, as well as concert tickets and content from Warner Music. The portal will also give access to several Internet retailers, including popular online Taiwanese bookstore run by Eslite and the HappyGoCard, a shopping discount and point card.
The service will be paired with HTC’s new My Connect 2.0 software, that runs on the handset and allows for quick software downloads, to share pictures, and more. One button on My Connect sends users right in the services and entertainment offered on [email protected]
These moves can be seen as part of an industry-wide trend to provide more than hardware, but also to generate revenue from services tied to the hardware, and would compete with similar services such as Nokia’s Ovi and of course Apple’s iTunes services.