Last we heard (above) Windows Phone was doing pretty well in Enterprise, at least in Europe, with first or second place positions in terms of market share for small and medium size businesses.
Now a 19th January job post makes it clear that productivity and enterprise continues to be a major volume target for Windows Mobile phones, even if Microsoft will not necessarily be selling their own handsets.
The post states:
Productivity & enterprise-grade Security are key differentiators of Windows Mobile OS. Are you passionate about leveraging these strengths and working with ecosystem Partners to build and ship millions of Windows Mobile OS devices with differentiating experiences to enterprises? Do you delight in being the voice of the partner internally? Do you enjoy owning and driving a variety of technical issues and championing the same across feature teams that are building our next generation Windows OS?
Our team engages with 3rd Party Partner ecosystem to enable “friction-less” adoption of Windows Mobile OS across their designs from entry-level Phones to larger-screen Phablets. We develop a deep understanding of engineering needs of our partners and help build effective solutions for their challenges.
We are seeking an experienced, senior, highly adaptive Program Manager to drive engineering work-streams to help OEM Partners build and ship devices into enterprises.
With deep empathy for Partners’ issues and concerns, help them overcome obstacles by championing their business needs internally.
Collaborate across a diverse set of stakeholders to clarify, triage and set priorities on issues reported on OEM/ODM Partner projects.
Be able to discuss problem space at great technical depth and explore potential solutions with feature area owners.
Be able to effectively coordinate internal and external resources and ensure all stakeholders are aligned on goals.
Develop and maintain a trusted relationship with Partners as well as internal teams.
Besides the Enterprise focus, what is also clear is the major focus on 3rd party OEMs and their devices. We have already seen the results of this in the form of the Vaio Phone Biz, and I expect we will see more business-focussed handsets were margins are the highest.
Microsoft has a unique advantage due to more or less owning the back office in the majority of businesses, and with Microsoft’s new increased productivity-based focus we can only expect that this is a sales channel Microsoft will be exploring even more for their supposedly “dead” smartphone platform.