Microsoft recently highlighted about the recent updates they have delivered on Bing Ads platform in the past few months. For example, they have increased the keyword limits. You can now have up to 5 million keywords per account and up to 20,000 ad groups per campaign. You can easily see which campaigns and ad groups had the most impact on performance changes, as well as the possible causes of those changes.
Increased Limits for Accounts and Campaigns
Global | Available in Web UI, API, Editor
Did you know that you can now have up to 5 million keywords per account and up to 20,000 ad groups per campaign? For easier management and importing, all Bing Ads customers can now have 5 million keywords per account, 5 million negative keywords per account and 50 million keywords per customer.
Top Mover Report Now Globally Available
Global | Available in Web UI
Top Mover is now available in all Bing Ads markets. Easily see which campaigns and ad groups had the most impact on performance changes, as well as the possible causes of those changes. Remember, you can also now see changes on conversions, in addition to clicks and spend, a user-requested feature we recently added.
Bid Landscape Now Available on Opportunities Page
Global | Web UI
Fine-tune your bids with visual cost and click estimates on the Opportunities page. You can now access a bid landscape view from the “suggested bid” column of bid opportunities on the Opportunities page. Use this view to make informed decisions before applying opportunities.
Budget Opportunities Now Globally Available
Global | Web UI
Get an at-a-glance landscape view for budget fine-tuning. Make informed budget decisions when your campaign is out of budget or your ads are showing a limited amount of time because of a low budget.
Now, when you have a “limited by budget” or “campaign out of budget” status, you’ll see a landscape view of multiple budget opportunities (instead of a single budget suggestion) on the Campaigns tab, which is consistent with the experience on the Opportunities page.
Read more about it here.