Microsoft has a long history of doing business in Africa. In fact, Microsoft has been doing business in Africa for the past 20 years. With the new Microsoft 4Afrika Initiative, Microsoft will actively engage in Africa’s economic development to improve its global competitiveness. They are focusing on three critical areas – World-class skills, Access and Innovation.
Also, they are planning to release new affordable Windows Phone devices focused on African market. Microsoft is working with its partners based in Shenzhen, China, and plans to release the $75 to $100 Lumia devices this year.
Microsoft, based in Redmond, Washington, set up its 4Afrika Initiative to sell phones that would be affordable on the continent while investing in education and local technology companies. “The key focus is to provide a great customer experience, full access to cloud services with choice and affordability being taken into consideration,” de Sousa said by e-mail Thursday.
Microsoft is also investing in startups to build local applications that makes use of unused White spaces.