Earlier today, we reported that Microsoft has finally launched Xbox One in China after delays. Xbox One is now available at more than 4,000 retail locations in 37 cities throughout the People’s Republic of China. In fact, Microsoft had quite a spectacular event. Official Xbox blog posted few pictures from the launch event which you can see below. Microsoft also saw new fans lining up at stores.
To capstone Xbox One’s first day, some of the most iconic buildings of the Shanghai skyline – including the Oriental Pearl Tower – were awash in Xbox Green.
“This milestone is significant for both our partnership with China and our global expansion plan. Every new market launch is unique and we’re grateful to our fans for their patience and enthusiasm,” said Phil Spencer, head of Xbox. “We will continue to work closely with our partner BesTV to bring exciting games, entertainment and app experiences to delight gamers across China.”
Our launch in China cements our global expansion into new markets, which continues to build upon the most successful launch in Xbox history. With the launch in China, Xbox One is now available in 41 markets.