Tech writers and bloggers are singing the praises of Microsoft’s new Surface Book and they all agree this device is killing it on the specs, but in their coverage they’re missing a secret weapon the folks at Redmond revealed when they announced the new hybrid laptop/tablet – the NEW Surface unleashes creativity.
In a surprising twist that is overlooked by most people covering the new hardware is the fact that Panos Panay used music composition (and the StaffPad app) as the flagship demo of the device. When he described the functions and features his tone and rhythm shifted to an almost musical quality as he artfully explained the experience of scoring music on this “revolutionary” new device. Evoking creativity and art in the announcement of the Surface Book, Microsoft launched a full-frontal assault on Apple – not just in specs, but in the creative capacity.
This seemingly small presentation decision by Panay rocked the tech world because it telegraphed a new vision for the services and device focus of Microsoft. It said, “you know you can do real work on this device, but you can also create, play, invent, and discover.” But what they got right is showing the magic of creating in real time…and the results were spectacular.
Microsoft has ignited the imagination with the Surface Book and is making a play for the “Creative Creators” currently locked into the Apple brand and has made these devices the new “cool” product to own.
Surface Book went on earlier this week and you can order it from the below links.
Microsoft Store: