Microsoft recently announced the general availability of Microsoft Dynamics CRM 2015 and the 2015 Update of Microsoft Dynamics Marketing. Microsoft has made significant advancements in CRM 2015 across marketing, sales and service in a way that makes collaboration between roles natural and easy. They have also introduced the sales collaboration panel that helps break down the silos between sales and marketing to deliver personalized customer experiences.
At the same time, we added some great new capabilities for marketing and sales. For marketing, we added the new interactive marketing calendar, integrated Lync webinars, new graphical marketing workflow and email editing, as well as A/B testing and integrated offers. And we continue to expand our languages and geographies with the addition if Japanese and Russian. For sales, we focused on the needs of high-tech sellers, introducing product families for product bundling and recommended products, visual sales hierarchies and roll ups, as well as more tailored dashboards and analytics on mobile.
We’ve also made advancements in natural language UI. CRM 2015 introduces the latest voice-enabled experiences through Cortana – part of Microsoft’s broader commitment to reinvent productivity and received amazing market feedback at Convergence Europe in November.
Read more at Microsoft.