Today Microsoft Advertising bogged about its latest research on Advertising revenue on Windows Phone from both its own network and Googleâ€™s AdMob offering. Microsoft tested it with two app developers Krashlander and Paper toss. Both the apps have been downloaded over 231k and 222k times respectively from the marketplace. Here is the study and the result,
Herm Mogilevskiy, developer of the â€œPaper Tossâ€ app, and Jeff Weber, the developer for the â€œKrashlanderâ€ app, implemented the Microsoft Advertising SDK for Windows Phone 7 and Googleâ€™s AdMob Windows Phone 7 Ad SDK on a 50/50 rotation in both of their apps to see which one would provide a higher advertising yield. From June 2nd to June 20th these two apps made nearly 2.33 MM total ad requests split between Microsoftâ€™s Windows Phone 7 Ad SDK for Mobile and Googleâ€™s AdMob Windows Phone 7 Ad SDK.
During this period, the Microsoft Advertising SDK for Windows Phone 7 drove a 71% higher yield, producing greater overall gross revenue earnings and fill rate.
Microsoft also promises some exciting news in next few months on the international support of its worldâ€™s most advanced monetization engine for mobile apps. Hope developer gets high return for their effort.
More at Microsoft Advertising Blog.