Speaking in Bangkok Jean-Philippe Courtois, president of Microsoft International said Windows Phone went from 2-3% to 15% of the Thai smartphone market in only 15 months.
"Today, we aspire to have the third-biggest system in the mobile-device world. Key to this is our Windows Phone and our partnership with Nokia and a few others, where we are reaching a tipping point in some markets.
"In Thailand, it is about 15 per cent [of the market] and in some Latin American countries such as Mexico they are going beyond 20 per cent – and in Finland it is over 30 per cent. Some of the larger European countries like the UK, France, Spain and Italy are now all 10 per cent. Again, we came from nowhere just a few years ago and, yes, we have ambitions to grow our market share and make the market more balanced, which is healthy for customers," said the Microsoft International president.
"We have strong aspirations with our strong partner Nokia to enable a lot of apps, both for consumers – such as the Bangkok Bank app – but also for businesses. There are a lot of new developments in our company. As I said, we recently announced our intention to buy Nokia – that’s a really big move.”
Nokia has earlier said they had a combined 20% smartphone market share in Thailand, Indonesia and Vietnam, with Jo Harlow saying:
“In Thailand, Indonesia and Vietnam, we recently broke through 20 percent market share with Lumia, so obviously the Windows Phone platform is becoming really significant.”