Microsoft has finally added support for Google’s AMP webpages to Bing website. Microsoft had already added support for AMP on the Bing app and is now adding it to the website as well.
For those who don’t know, AMP stands for Accelerated Mobile Pages and is a project led by Google to reduce the loading times of the compatible websites using caching. With the today’s update, users will now see a small lighting icon on top of websites that support AMP. These websites will load faster than other websites and will work on slow connections as well.
On Monday, the 17th we started the first phase of the global roll out of this AMP viewer and AMP carrousel in the United States for the news carrousel. We will continue the phased roll out to more web sites, more countries and regions and other links in the search results pages. Also, if you are in the United States, try it out on your mobile device by navigating to https://www.bing.com and search for news related queries and tapping the search results labelled with the AMP icon: .
As usual the rollout will start in the US and will slowly be available globally as well. This should improve the user experience significantly for people searching online on Bing.