Microsoft has now announced that Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide. As announced last year, Bing is now the exclusive provider of search and search advertising services across AOL properties for even greater consumer and marketer reach.
Our partnership with AOL brings additional scale and opportunity to advertisers and marketers. Today, 1 in 5 searches happen on Bing.com, and by providing Bing search results for the number 3 (Yahoo) and 5 (AOL) search providers in the US, Bing powers close to one-third of US PC web searches.1 Today’s announcement is testament to Microsoft’s ongoing focus on search and search advertising and our increasing scale that connects a marketer’s media buys to new publishers and audiences to help them achieve more impact for their business.
All major Bing Ads ad products are now enabled for AOL search traffic worldwide to provide marketers with additional high-quality volume and ways to reach their desired audience.