Microsoft Bags Emmy Award For TV Enhancement Device (Xbox One TV Service)

Xbox Emmy Award

Microsoft has won an Emmy Award under ‘Technology And Engineering ‘ category for Television Enhancement Devices. Tom Langan,  Group Program Manager of Xbox One TV team accepted this award on behalf of his team.

With Xbox One, Microsoft has brought in a whole new level of TV viewing experience. First of all, users can now connect their cable or satellite box to your Xbox One and prepare for lift off. HDMI pass-thru enables you to watch TV through your Xbox, which makes switching inputs seem almost pre-historic. Also, it marries gaming and TV experience together. You can get an multiplayer gaming invite while you are watching TV, receive Skype call, and more.

A simple voice command turns on your Xbox One, your TV, your set-top box and your AV system because Kinect for Xbox One is an Infra-Red blaster. You can find your favorite show, change channels, turn up the TV volume and more – with the sound of your voice, powered by Bing voice recognition technology.  Just say “Xbox, go to ESPN” and your TV will change directly to the ESPN channel. Or, “Xbox, go to Hulu Plus,” “Xbox, Volume Up,” “Xbox, Mute,” “Xbox, go to Music” – it’s simple. Kinect “talks to” your TV, set-top box and AV receiver, making it easier than ever to navigate entertainment in your living room.

And then Microsoft has introduced OneGuide,

Xbox One has its own TV listings guide that can be navigated with your voice. Say “Xbox, what’s on Discovery Channel?” and boom, there you have the list of shows.  Call out your favorite TV show by name and start watching it instantly.  And, Xbox One is the only system that brings together your favorite TV channels and entertainment app channels into one screen.  Create your own personal Favorites in OneGuide, so you can easily choose what you want to watch – whether it’s on Fox, CBS, NBC, ESPN, Hulu Plus or the NFL on Xbox One app. For the first time you don’t have to juggle multiple screens across cable TV, video streaming services and other entertainment apps to quickly find the entertainment you’re looking for.

I think it is an well deserved award for Microsoft and Xbox team. What do you think?

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