Microsoft backtracking on Nokia brand:”… we’re still a long way from when that decision has to be made”

We have been vocal detractors of Microsoft decision to drop the Nokia brand, as we are pretty sure it is helping Windows Phone gain significant market share in places like Russia, India, Latin America, Africa and South East Asia (basically anywhere except USA).

Now it seems there is some signs of weakening of that decision.

On the Nokia Conversations Blog Nokia’s  EVP for Sales and Marketing, Chris Weber writes in a Q&A:

NC: How about the Nokia brand on the phones. Having it printed on there? A lot of readers care about that.

CW: In factual terms, Microsoft intends to buy the right to use the Nokia brand on its phones for ten years.

There’s a commitment now that this will happen for the Asha and feature phones business going forward.

On smartphones, it’s more complicated and we’ll be seeking to create a unified brand across Lumia and other Windows based devices. But we’re still a long way from when that decision has to be made.

I am sure as a marketer Weber more than anyone knows the importance of a trusted brand such as Nokia, and we hope he can convey its importance to Microsoft when the mobile division eventually does join Microsoft.

Read the full Q&A at Nokia here.

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