Microsoft apparently social network mavens

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The KIN Loop, which integrates social network feeds

A recent study by NetProspex of 50 top companies found Microsoft to be the leader in their use and utilization of social networks.

The survey, the first by sales and marketing contact database NetProspex, ranked the top 50 companies based on their social network membership, frequency of social media posts on Twitter and other blogs, and the friendliness or connectedness of a sample of employees for each organisation.

The survey found that almost half of companies analysed have employees throughout their organisation on social networking sites, with Microsoft leading the way.

Following Microsoft was Amazon and eBay, and next Google and Walt Disney.  Apple, who does not even have a twitter account, was placed tenth.

In many ways “getting” social networking more than other companies, Microsoft was an early investor in Facebook, the first to make a search deal with Twitter to access their real time data (a move soon followed by Google) and of course has made social networking central to many of their platforms, including bringing the Xbox Live service to their Windows Phone 7 devices, and putting Twitter, Facebook and MySpace as the central home page of the KIN phones.

Read more about the study at Reuters here.

Do our readers appreciate this focus on social networking, or does it not really suite people who use their phones for business rather than entertainment?  Let us know your thoughts below.

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