Microsoft announces the release of Shared Budgets in Bing Ads


Microsoft today announced the release of Shared Budgets in Bing Ads to help advertisers simplify how they manage their daily budget. Shared Budgets eliminates the need to spend any extra time setting up and recalculating individual campaign budgets.


  • Have a single budget that can be used by all campaigns under or by a subgroup of campaigns under an account.
  • Reduce time spent manually calculating how to allocate budget individually amongst a significant number of campaigns.
  • Optimize your unutilized budget by having Bing Ads automatically allocate remaining budget to campaigns that are performing well.

Shared Budgets is available in all Bing Ads applications, including the Web UI, API, Editor (read-only) and mobile apps (read-only).

Read more about this new feature here.