Last year, Microsoft announced that display and video ad solutions across mobile, desktop and TV on Microsoft properties like MSN, Outlook.com, Skype and Windows will be powered by AOL Advertising. Today, they announced the launch of Bing Network, a search advertising network. With the transition of all U.S. accounts from Yahoo to Bing, the Bing Network also represents an expanded network of partners, including AOL, Wall Street Journal and more, adding more searches and clicks to the network.
What’s so unique about Bing Network?
Bing is in places you never expected and allows you to reach unique audiences where, when and how they want to be reached. In fact, did you know that the Bing Network includes 60 million searchers that can only be found here? A quarter of our clicks come from searches that are exclusive to the Bing Network, and that includes unique searches versus Google. That’s exclusivity that can’t be beat.
With the momentum of Windows 10, and the growth of our syndication business – including partners like AOL, GumTree, Wall Street Journal and Infospace – we’re adding more searches and clicks to our network; our syndication business continues to deliver high quality volume (over four to five times) compared to just a year ago.
Read more about it from the link below.