Microsoft Announces Spring ’15 Release Of Microsoft Dynamics CRM With Many New Enhancements And Features


Microsoft today announced the Spring ’15 release of Microsoft Dynamics CRM that takes intelligent customer engagement to the next level by delivering enhancements and innovations in five key areas:  Productivity, Social, Mobility, Analytics, and Knowledge. Microsoft is expecting that this release will available to customers by the end of the second quarter of calendar 2015.

Read about them in detail below,

Productivity. We are continuing to redefine the way companies look at business productivity. While every CRM vendor is trying to connect sales, service and marketing systems with their productivity tools, we are seamlessly and deeply integrating Dynamics CRM with Office 365. For example, the new release includes an immersive Excel experience, enabling a sales manager to perform ‘what if’ scenarios in Excel and update their forecasts right within CRM.  We’re also creating a great experience with OneNote in CRM, making it much easier for sales teams to collaborate and share information about accounts and opportunities.

Social. We are introducing a completely reimagined social experience for companies, going beyond social listening and sentiment analysis to real social engagement. New social capabilities include a social center where your marketing, sales and service teams can monitor social topics and engage directly with social communities. We have also added social CRM capabilities so companies can create end-to-end customer engagements from social posts and teams can monitor social topics. Social analytics is also enhanced with text mining, cloud visualization and a social activity map for interactive, global and real-time visibility into social activity. Last but not least, we’ve also completely reimagined the user interface for social so that it data-rich with information at your fingertips, beautiful, intuitive, and easy to use.

Mobility. We are excited about lighting up new mobility scenarios, delivering a seamless user experience across mobile devices, including tablets and phones, in a ‘configure once, deploy everywhere’ model. Mobile users interact with the same sales processes across all mobile devices. We’ve also added a mobile SDK so you can easily extend and create your own mobile apps.

Analytics. We have delivered PowerBI Connectors for Microsoft Dynamics CRM and Microsoft Dynamics Marketing for out of the box integration. Sales, service and marketing professionals can analyze data with interactive dashboards and reports in Power BI, resulting in faster insights and decision-making for sales professionals.

Knowledge. The Spring ‘15 release marks the start of Parature’s integration with Dynamics CRM for knowledge management. Customer service agents will have knowledge integrated into their daily service interactions out of the box.

Microsoft also made some more announcements,

  • Dynamics CRM tablet app can now be securely managed through Good Technology.
  • They have acquired IP from Fusion Software that is built on the Microsoft Dynamics CRM platform and adds “voice of the customer” capabilities to our CRM offerings.

Read more about it here.

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