Yesterday, Microsoft announced the general availability of new MSN, an all new platform that is designed from the ground up for a mobile, cloud first world, it is built to enable users to do more, know more and personalise their experience, regardless of the device they are using. Today, Microsoft announced a number of new advertising partners, including Sony, Nissan and The Potato Council for the launch of MSN in the UK.
Consumer electronics giant Sony’s campaign commences with a Home Page Take Over (HPTO) that drives awareness of the new Xperia Z3 smartphone on its official UK launch day Taking advantage of MSN’s improved reach and increased engagement, Sony is running the campaign across the platform, including the first custom header, allowing it to achieve mass reach across multiple devices in one day.
Building on its existing relationship for Microsoft – Nissan is the exclusive launch partner of the new MSN Cars and will 100 per cent own the channel for two weeks (Wednesday 1st October to Wednesday 14th October). The campaign will centre around the Japanese automotive manufacturer’s promotion of its electric car, the Nissan Leaf.
Similar to the Nissan campaign, today also sees The Potato Council launch its sponsorship of the Food and Drink channel – a campaign set to run for two weeks. Other brands in the launch line-up of advertisers include Lexus and 02, who are both working with our Ad Solutions team on branded original content that will feature across the news and cars channels, plus Tetley Tea, Virgin Holidays, Citroën, McDonald’s, Co-op and many more.
Read more at the link below.