Microsoft announces several new updates on cloud and AI services for media industry

Ahead of NAB show, Microsoft yesterday announced several new updates on cloud and AI services for the media and entertainment industry. Microsoft is updating the award-winning Video Indexer service with new AI-based editor to help media companies generate new content in minutes, improved custom face and language models, private previews for animation, multi-language transcription and live transcriptions and more. Microsoft is also introducing the new Azure Render Farm Manager Portal preview which will make it faster and easier for customers to set up hybrid or cloud-only rendering environments in Azure.

Other new announcements from Microsoft are listed below.

  • Azure ExpressRoute Direct and Global Reach GA
  • New Azure FXT Edge Filer (Avere appliance), a caching appliance that delivers higher scalability and performance than ever before, with high-speed memory, SSD and support for Azure Blob storage.
  • Azure Front Door GA

Microsoft also announced several partnerships to deliver various solutions for the media industry, some of them are listed below.

  • Akamai will directly connect its edge network with Azure through ExpressRoute to give customers higher performance and more predictable costs. It also plans to enhance the delivery of live and on-demand workflows with Azure Media Services and our mutual partners.
  • Verizon Digital Media Services is delivering an enterprise-grade streaming platform on Microsoft Azure to enhance video workflows.
  • Haivision’s new media routing cloud service, SRTHub, will help broadcasters more securely and reliably transport live video globally. SRTHub, built on Azure, will also streamline workflow orchestration using an open ecosystem of Hublets from industry-leading partners including Avid, Wowza and Epic Labs.
  • Telestream will bring its industry leading transcoding solution to Azure.

You can learn more about the announcements here.

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