Microsoft Announces Another Restructuring In Its Advertising Division Following Layoffs

Today, Business Insider posted an internal email sent to senior advertising agency CEOs from Microsoft Advertising corporate vice president of advertising and online Frank Holland. His email revealed that Bruno Fiorentini Junior is the new head of Microsoft Advertising’s Global Agencies and Accounts team and Stephen Kim will lead the Microsoft Advertising Worldwide Marketing organization. He described that the recent changes in the organization were to accomplish two key objectives: simplification and customer relationships.

Read his full email below.

On top of Bob’s announcement a few weeks ago, I am reaching out to share exciting leadership and operational changes we are implementing to ensure Microsoft Advertising is best able to align to the needs of our customers, our company, and the industry.

First, I am pleased to share that, effective immediately, Bruno Fiorentini Junior is the new head of Microsoft Advertising’s Global Agencies and Accounts team. Bruno started in digital advertising 10 years ago and has a broad global background.

Bruno joined our organization in 2010 to lead our Australia, Asia Pacific and India businesses. Prior to Microsoft, he was the COO for Yahoo! Australia and the General Manager for Yahoo! Brazil, Chile and Argentina. He most recently led the strategy for our Global Sales team so he is deeply familiar with the business and the industry. He is from Brazil and is fluent in four languages. Bruno is a rising star in our organization and we are excited to have his passion, brains and experience become part of the new Microsoft Global Agencies Team.

Stephen Kim, whom you know well, has accepted to lead the Microsoft Advertising Worldwide Marketing organization under me. In his new role, Stephen will drive worldwide trade marketing and consumer audience marketing for Microsoft Advertising. Stephen’s storytelling passion, deep industry background and experience working in close partnership with agencies, brands and publishers make him a great choice for this role.

I also want to share important operational changes we are making to accomplish two key objectives: simplification and customer relationships.

You, along with other partners, have told us you desire simpler engagement with an empowered account team instead of a matrix of teams representing disparate product interests. Additionally, our customers want us to become a true global marketing partner that can represent the entire Microsoft portfolio of solutions beyond media.

In response to this feedback, we are making a fundamental shift in how we service our top global agencies and accounts. First, we are empowering our local field organizations to drive your business holistically. Additionally, we are investing in a senior Global Agency Team to collaborate with you around global agreements leveraging Microsoft media, data, and technology assets that drive clear differentiation for both you and us in the media landscape.

My sales leaders will be following up directly with your teams regarding additional support specifics and areas/priorities where we are specifically focused during the transition. I have copied my team here and invite you to reach out to any of us if you have questions or concerns.

As a key partner, I wanted to be the first to share this news with you. I could not be prouder or more confident in the leaders of our organization and in the direction of our business. Advertising has never been more critical at Microsoft as it is key to help our company realize its vision: that every person on the planet has access to consumer services that empowers them to do more and achieve more.

Source: Business Insider