Microsoft’s augmented reality headset, the HoloLens is fascinating. The company has been showing off the HoloLens for a little while now, and it is expected to be available to developers in 2016 for $3000. Last night, Microsoft announced its new partnership with Volvo Cars. Both of the companies are teaming up to “explore the future of car buying” and reimaging the car buying experience.
Scott Erickson, the Senior Director of Microsoft HoloLens stated:
“Imagine enhancing your car buying experience at the dealership by viewing the complete inside of the vehicle you are interested in. With the power of holograms, we have the ability to open the car up completely, take a closer look at the engine, inspect the chassis or watch the drivetrain and transmission in action. Imagine viewing and customizing the car of your personal choosing, and viewing it at scale. You could have access to the full array of options, features and possibilities associated with every car make and model. Imagine then seeing the car you’ve configured, at full scale, as a high-definition hologram projected into your garage, long before the car has even been manufactured.”
This experience is really impressive, to be honest — imagine being able to customize your car, or inspect the chassis by interacting with holograms. Björn Annwall, the Senior Vice President of Marketing Sales and Service at Volvo Cars stated:
“With HoloLens we have the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colors, rims, or get a better understanding of the features, services and options available”
Microsoft released a new video showing off the new experience in action, take a look:
The software giant’s new partnership with Volvo looks quite fascinating. The company says it is working with many other partners, including NASA JPL, Trimble, Case Western Reserve University and the Cleveland Clinic to bring more experiences like this to life.