Microsoft and Nokia has signed an agreement for carrier billing for apps with VimpelCom, the 6th largest global carrier in the world.
It is unlikely that you have heard of the company however, but the names it operates under should be quite familiar: VimpelCom’s brands include “Beeline” (in Russia and CIS), “Kyivstar” (in Ukraine), “Wind” (in Italy and Canada), “Djezzy” (in Algeria), “Mobilink” (in Pakistan), “Banglalink” (in Bangladesh), and others. The company has 205 million customers across 20 countries.
Under the agreement, VimpelCom customers will be able to use their mobile accounts to find, try and buy digital content from the Windows store. The cost of any applications, games or music purchased will be deducted from pre-pay customersâ€™ phone credits, or added to subscribersâ€™ monthly bills. VimpelCom will also have its own branded section in the Windows Phone Store.
Mikhail Gerchuk, VimpelComâ€™s group chief commercial and strategy officer, said: â€œThe Windows Phone mobile partnership will enable us to significantly enhance the smartphone experience for our customers.â€
As Nokia is a leading device brand in many of VimpelComâ€™s emerging markets, the Russian operator said the deal would allow it to offer an â€œenhanced mobile experienceâ€ to new and existing customers.
â€œThis marks yet another important step for the ecosystem and is a compelling example of a win-win-win situation for customers, developers and consumers alike while we continue to extend the line-up of our popular Lumia devices across geographies and price bands,â€ said Chris Weber, head of Nokia global sales and marketing.
Microsoft has previously said carrier billing more than doubles sales compared to credit card billing, making the development good news for the Windows Phone ecosystem.
Via FT.com, Thanks Tom for the tip.