Microsoft and Nokia playing the low supply game again

WPC reports that some readers who ordered the Nokia Lumia 1520 are receiving emails and text messages notifying them that their order has been delayed due to “overwhelming demand”, with the message saying:

“Because of overwhelming demand, your Nokia Lumia 1520 order is delayed in shipping. As soon as your shipping label is printed, we’ll send you an email with the tracking information. You can also track your order on our site.”

Apparently  a ship date of around the 2nd December is being floated, but the message does not in fact say when the handset will be shipped. Buyers who’s orders have been delayed are also receiving a $25 Microsoft Store gift card.

Long time readers will recall similar drama around the release of the Nokia Lumia 920, and will also remember delays in general were the result of low supply rather than actual high demand, with only a few hundred thousand 920’s sold in USA that quarter.

Some have of course suggested the “sold out” label is often used as a promotional tool by Microsoft, with the original Surface being another good example, and if this is the case on this occasional it is a pity real Windows Phone fans who ordered the latest greatest Windows Phone handset are caught up in it.

Do our readers think the “overwhelming demand” is real, or is Microsoft and Nokia once again playing games with supply? Let us know below.


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