Microsoft Adds Movies & TV Content To Windows Store Beta In 20 Countries, Music Content Coming Soon

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As part of the single Store experience, apps and games can be discovered, purchased and updated across all of your devices. Microsoft is also adding music, movies and TV shows into the Store for you purchase and access across all your devices too. Today, Microsoft is rolling out Movies and TV in Windows Store beta in 20 countries.

Starting today (rolling out over the course of the next 24 hours), we’re turning on the Movies & TV page in the Store Beta. If you are a Windows Insider running the latest build of the Windows 10 Technical Preview – you will now be able to browse and search for videos, rent or purchase movies & TV shows in the Store Beta and play them in the Video Preview app. If you are like me and have already accumulated a massive digital collection in Xbox Video, your collection will appear in the Video Preview app and you can begin watching your favorite previously purchased movies & TV shows from your collection. You will still have access to them on all other Windows devices and your Xbox One.

Windows Insiders in the following countries will see Movies & TV available to purchase and/or rent with a few caveats: North America: US, Canada, Mexico, Austria, Belgium (only movies – no TV content), Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom, Australia, Japan, and New Zealand. Microsoft also confirmed that they are adding Music content to Store in the coming weeks.

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