Mazda Road to Indy TV has finally brought its open-wheel racing series app to Xbox One after having been already made available for Apple TV, Amazon Fire and Roku last April. The app brings all of the racing action and behind-the-scenes content, and will feature all three levels of the unique driver development ladder system – Indy Lights Presented by Cooper Tires, Pro Mazda Presented by Cooper Tires and the Cooper Tires USF2000 Championship Powered by Mazda
The app was developed by CEO of Pro Racing Group and Executive Director of Mazda Road to Indy TV JP Manterola, and his team.
“With the launch of our Xbox App, we’re not only spearheading a new medium that provides free accessibility to viewers worldwide, but we’re delivering an experience into the heart of their home,” said Manterola. “In the U.S. alone, 65 percent of households own a video game console, so we are excited to witness how this will impact the next generation of racing fans. We are providing an exciting community for our viewers that makes them feel inclusive and exclusive simultaneously.”
“The Xbox One App helps us to reach a key target audience by expanding to platforms utilized by young adults,” said Dan Andersen, Owner and CEO of Andersen Promotions. “We are excited to roll out the new App in time for our races at Barber Motorsports Park this weekend.”
The app is the first open-wheel racing series to have an Official App on Xbox One. You can find the app in the Xbox Store.