Nokia, especially Nokia Germany, is known for some serious marketing. Be it funny Tweets, funny bashing of their competitors to things like these:
Today is official launch of the Samsung Galaxy S5, so Nokia sent some beautiful, colorful cupcakes to journalists and bloggers all around Germany – even the PR team of Samsung was sent a box full of the little cakes. Now, what was so special about these cupcakes Nokia gave away? Well, look yourself…
The note on each cupcake is saying “First is not always better. The Nokia Lumia 930 for a more colorful galaxy! #lumiaiscoming”. Given the fact that these were not only sent to independent journalists, but also to Samsung-only bloggers and even the Samsung Germany PR team, this is simply genius!
I really really think this is a gorgeous idea to promote something when all eyes are on a competitor at the moment – what do you think?