LinkedIn Sponsored InMail Is Now Available to All Marketers

LinkedIn today announced that Sponsored InMail is now available for every marketer. Marketers can now access it through LinkedIn’s Campaign Manager and can engage with their target audiences in a personalized, direct and meaningful way.

Now you can create and manage your Sponsored InMail campaigns along with other self-serve products, including Sponsored Content and Text Ads, directly through Campaign Manager using your advertising account with LinkedIn.

Sponsored InMail features:

  • Personalize your outreach to prospects: Sponsored InMail is a great channel for marketers to easily craft relevant messages without restrictive character counts.
  • Drive conversions with mobile-optimized features: Generate leads with a persistent call-to-action (CTA) button on mobile and desktop. And our responsive design ensures your message looks great on any screen, large or small.
  • Reach members when they’re most engaged: With real-time delivery, Sponsored InMail messages are only delivered when members are active on LinkedIn. And strict limits on how often LinkedIn members can receive InMail ensures your message gets maximum mindshare.

LinkedIn also mentioned that over 100 advertisers participated in the Sponsored InMail pilot program. Learn more about it here.

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