LinkedIn first launched endorsements in 2012 and since then more than 10 billion endorsements have been shared by connections. The goal of endorsements is to provide a way for your connections to recognize you for your skills and expertise. To improve the usage of endorsements, LinkedIn is today announcing changes to “Skills & Endorsements”. Read about them below.
Featuring endorsements that matter: They have made endorsements smarter by highlighting endorsements that matter most to the viewer so you always look your best. For example, viewers will see endorsements made by mutual connections, colleagues, and people who are knowledgeable about the skill, which could give you the edge you need for your next job opportunity!
Improved targeting for the most relevant endorsements: They have improved targeting to suggest endorsements to connections that know the skills and your work best. This means the right connections are much more likely to validate you for the skills that you want to be recognized for.
When someone views your profile, LinkedIn will now only show them the most relevant endorsements for the skills you want to highlight. They have started the roll out the new endorsements features globally on the LinkedIn mobile app and these features will come to the newly redesigned desktop soon.