LGâ€™s smartphones are nice, and provide great value, but, at least on the Windows Phone 7 side, can not exactly be called super phones.
LG is nothing if not ambitious however and plans to double its US smartphone market share with more marketing and an emphasis on super phones, which LG defines as smartphones with screens at least 4 inches, a processor of at least 1GHz, and lots of embedded memory. At present all LGâ€™s Windows Phone 7 phones have smaller screens, the LG Optimus 7 with 3.8 inches and the LG Quantum with 3.6 inches.
Tim O’Brien, LGâ€™s U.S. marketing VP told TWICE during the CTIA convention that as part of the smartphone drive, the company looks forward to offering more “superphones” in 2011 as well as more Android and Windows Phone 7 smartphones.
For LG, superphones will also deliver such enhanced features as bright displays usable in direct sunlight, 3D displays, and the like.
LG will also will focus its consumer advertising program exclusively on “superphones,” rather than their feature phones. Superphone ads will go live to support carriers’ launches.
LG did not say explicitly if one of their new 2011 Windows Phones will be superphones, but if they want to improve their rather disappointing Windows phone 7 standing we suggest they get right on with it.
Read more at Twice here.